ROLE: Art Director
While at Curiosity, I worked in design, content creation, strategy, analytics, events, and sales. My role as the Art Director focused my efforts on the overall feel of the brand's messaging and branding. I managed a creative team in producing hundreds of graphics every month — circulated to an audience of 70 million.
I collaborated with all departments to produce presentations, proposals, promo units, landing pages, and brand collateral, identifying opportunities and implementing processes to strengthen brand identity and production efficiency. I designed all graphics and sourced merchandise for our online store to support the 2017 Curiosity holiday campaign.